Companies across the industry push out new products, new services as qucikly as possible wrapped in beautifully crafted marketing messages of how great it is, how superior it is to anything else out there. Then they sit back and wonder why consumers don’t instantly see the features/benefits and buy it, rent it in unbeivable numbers to deliver record profits. The only problem is the consumer doesn’t get it, doesn’t understand what’s in it for them. His or her needs and satisfaction should be the key area of interest, concern for companies…not an uncomfortable afterthought. Everyone is trying to change the customer…maybe we don’t want to be changed! Today’s consumer expects more from you and if you don’t deliver he/she will go elsewhere…regardless of the price. [Read more…]
