Social media is the most popular publicity tool right behind the news release and email. Publicists like to show how well they’re being followed,...
Author Archives: Andy Marken
To see all the news you’d swear to gawd that virtual reality entertainment will be here…shortly. You probably missed the fact that: a) there are...
We know you think M&E is all fun and games and worse or better (depending on your perspective). But there’s a real business with...
Candy Crush’s user base may not be growing but that didn’t deter Activision Blizzard from buying King Digital for a dizzying $5.9B. They figure...
There’s a lot of hand wringing in the marketing community regarding ad blockers that have begun to appear – and be used. It’s not...