Content Isn’t Free

There’s a lot of hand wringing in the marketing community regarding ad blockers that have begun to appear – and be used.  It’s not a unique or new issue but with ad sales people and marketing organizations wanting to reach as many customers as possible the delivery of ads is becoming “a little aggressive.”  The issue though becomes not the volume but the quality of the ads and the amout of space they take up especially on smartphones.  In addition if you responded only to ads from people you know/trust rather than bots everyone would save money.  If you do that the marketers will promise to be more creative in the ads they produce and how frequently they are updated.  Then all we have to do is get the ad delivery services to reduce the volume of ads they throw at your screen.  Simple isn’t it?  Thought so.  Or be like me, enjoy the ads and the content you get for free.  Someone has to pay for it! [Read more…]

The Filmmakers New Art Form

While it is commonplace for gamers to immerse themselves in VR/AR/MR activities, it is quite a different challenge for the television/motion picture industry to profitably use it for widespread entertainment distribution.  There is still a lot for the technicians and academics to learn about how the technologies affect the individual.  In addition today’s goggles are just beginning steps for large numbers of people to take advantage of the productions.  The M&E industry is working aggressively to deliver the next barn burner but with the new technology that may be years away. [Read more…]

Advocates

We all know the best marketing/sales tool availabale is one person telling another when he/she has had a great experience with a product or service.  You’ve often heard company people say that if they had a few thousand more people telling other people how great they were sales would soar, so would profits.  The biggest problem most organizations are so busy telling everyone how good they are they overlook the effective part of the sales process…listening.  Then make it easy for them tell others who want to listen. [Read more…]

Poor Teens

With so many sources, resources and stuff available to adults we often how we’re able to accomplish anything in a single hour, day, week.  For teens it’s even worse.  Everything has been instant since they were born.  They never knew a time before the Internet, web, social media and streaming content – often all at the same time.  Being constantly barraged it’s somewhat easy to understand when a moment or two of silence sneaks in.  Being alone with yourself is a tough job…especially for a teenager. [Read more…]

New Flight

Drones are in the news at least once a week for all the wrong reasons
– someone dropped one in the wrong place, flew it in the wrong area or just messed up while showing off.  That reflects poorly on all of the really legitimate uses people have for them.  Almost every application is image capture oriented whether it’s for a breathtaking shot for a film, covering the news quickly/economically, rescuing people in tough spots or monitoring environmental changes. The challenge is to keep professional applications from being hamstrung by legal restrictions brought on by random acts of stupidity. [Read more…]