If you’re like most of us in the industry you’re putting the finishing touch on your marketing plan and strategy. You’re busy over the holiday period developing insanely great ads concepts on fantastic products. Problem is all of most of those ads will fall on deaf ears and blind eyes. They’re all about the product and its features rather than being about what the consumer wants/needs. People are attracted to a product because of how it will meet their needs rather than how amazing it is compared to anything out there. You would think that with all the Big Data out there that is collected companies would have a better picture of who their customer is, what he/she does and wants to do. Of course marketing doesn’t have to listen. The customer does have options. [Read more…]
