We know you’ve dug into the Big Data, done the analytics and have profiled the millenials you want to reach. In your rush don’t forget that while they will eventually have money, boomers have money now. And they’re not afraid to use it. They buy for themselves and their kids’ rug rats who also want tech things and a whole lot more. Ignoring them ignores the majority of your country’s largest group of folks with money today. And every day there are more and more of them graduating to the new here and now generation. Remember…follow the money! [Read more…]
