Ask, Listen

Companies across the industry push out new products, new services as qucikly as possible wrapped in beautifully crafted marketing messages of how great it is, how superior it is to anything else out there.  Then they sit back and wonder why consumers don’t instantly see the features/benefits and buy it, rent it in unbeivable numbers to deliver record profits.  The only problem is the consumer doesn’t get it, doesn’t understand what’s in it for them.  His or her needs and satisfaction should be the key area of interest, concern for companies…not an uncomfortable afterthought.  Everyone is trying to change the customer…maybe we don’t want to be changed!  Today’s consumer expects more from you and if you don’t deliver he/she will go elsewhere…regardless of the price. [Read more…]

Great Deals

Thanksgiving (in the U.S.), Black Friday, Cyber Monday, Green Saturday, whatever we had a ton of great shopping days this year and now we’re ready for Boxing Day and post Christmas clean-up special, specials.  Some things are too good to pass up and when they’re that good…fergedaboutit!  The cons, shifty folks, neer-do-wells, nasties were out in force (and still are)  It’s amazing how many fraudsters came to my inbox.  When even hackers for hackers can get hacked all we can say is be on your guard with every click or someone, somewhere, sometime will step up and say, “Thanks!” [Read more…]

Year Ahead

Every time you turn around someone tells you this is the technology, the product that will make a seismic shift in the way companies and individuals interact with each other.  And when the end of year rolls around you find it’s something totally different.  There are a ton of tools that will be refined in 2016 but they will all connect in the cloud and the ability to do more, have more will rest in how well organizations and people come to grips with privacy, security, willingness to share.  It just keeps getting more interesting, more challenging, more fun! [Read more…]

Hunters

For most of us in the business of business the year is over.  Now we have to prepare to attack 2016 with a vengance.  And it’s going to be bigger, better, different.  It’s changed so much that the CEA changed it’s name to CTA (Consumer Technology Association) but for the time being they stuck with CES (Consumer Electronics Show) but we’re sure Gary Shapiro has plans for 2017.  Of course the ground rules are the same…people go to show off goodies, hunt for customers, scrounge/beg for media coverage.  It’s a rotten time to be in the media because it’s the only time intelligent people are hounded to come by and “meet the boss.”  The many are offset by the few who actually reach out to you year-round to talk (and listen).  Shows are the time when you can really feel the love.  Other times…silence.  But 2016 will be different! [Read more…]

Wearing Targets

If you haven’t already got a couple of good wearables how do you know how healthy you are, know when folks are texting you while your smartphone is in your pocket, know when things change around you?  Ok they are on your Christmas list and you can’t wait to open them up and start showing them off.  And right behind them the industry has a scad more ready to make your eyes water with excitement.  Sure you know the apps are tracking and uploading everything you do but it’s important to keep track of everything and yes they have a few “flaws” but you know someone is taking care of them so it’s all good.  Except when it isn’t! [Read more…]