We all know the best marketing/sales tool availabale is one person telling another when he/she has had a great experience with a product or service.  You’ve often heard company people say that if they had a few thousand more people telling other people how great they were sales would soar, so would profits.  The biggest problem most organizations are so busy telling everyone how good they are they overlook the effective part of the sales process…listening.  Then make it easy for them tell others who want to listen. [Read more…]

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