“[I]n August 2014, when Keurig introduced its “2.0” line of coffeemakers, it stopped making “My K-Cup” for it and made the machine incompatible with any K-cups already in existence, as well as with any unlicensed disposable K-cups made by other companies.
Clever competitors moved quickly to fill the void, with ways to, in effect, hack into the Keurig technology.
The Rogers Family Company’s “Freedom Clip” was sold patriotically as “Our Gift To You and Everyone …. Freedom Of Choice!”
“We at Rogers Family Company® believe that your right to choose any option is imperative. That’s why we have developed this easily installed ‘Freedom Clip’ for Keurig 2.0® brewers. Just place the clip in your new brewer and it will see all k-cup type pods as ‘Authorized K-Cups®.’ This clip is our gift to you. Now go forth and brew with freedom.””
Read the whole article, and comments at wapo while you enjoy your coffee or other beverage.