Microsoft has a communications problem

by Martin Brinkmann on August 21, 2015

“When Microsoft announced that Windows 10 would be freely available for a year, one focus of the discussion that ensued afterwards concentrated on the company’s attempt to lure users with the free offer to introduce subscriptions later on.

The whole drama could have been avoided with a simple clarification but it took Microsoft months to get a statement out that clarified the issue. Up to this day, comments are being made that Windows 10 is not really free and that users will have to pay for the operating system after the first year.

The effect of being tight-lipped is that negative comments spread even if they are not true. While Microsoft may not see this as overly dramatic or problematic, it does paint the company in a bad light.”

Read it all, including comments, at www.ghacks.net.

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